Marlboro Brands List
Special offers, money-saving coupons, promotions and more for adult smokers of Marlboro Menthol and Non-Menthol cigarette styles. Marlboro (US: /ˈmɑrb(ə)roʊ/, UK: /ˈmɑːlb(ə)rə/ or UK: /ˈmɔːlb(ə)rə/) is the largest selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria ) within the US, and by Philip Morris International (now separate from Altria) outside the US. Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States, and by Philip.
Marlboro (US: /ˈmɑrb(ə)roʊ/, UK: /ˈmɑːlb(ə)rə/ or UK: /ˈmɔːlb(ə)rə/[1]) is the largest selling brand of cigarettes in the world.[2] It is made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.[3]
- 1Motorsport sponsorship
Motorsport sponsorship[changechange source]
Formula One[changechange source]
Marlboro is also known for its sponsorship of auto racing. This started in 1972 with its sponsorship of Formula One teams BRM and Iso Marlboro-Ford.
For 1974 season Marlboro ended its sponsorship of both teams. Marlboro became associated with the McLaren team. Marlboro ended their sponsorship of McLaren in 1996, which ended the famous red and white McLaren livery.
Marlboro also sponsored Scuderia Ferrari as secondary sponsor starting in 1980s Ferrari company president Enzo Ferrari refused to allow 'outside' sponsor brands to appear on his team cars. After Enzo Ferrari's death in 1988, Marlboro began to take over as the primary sponsor. Later the team was officially named Scuderia Ferrari Marlboro.
In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This came at a time when tobacco sponsorship was being banned in many location. It had become illegal in the European Union, including F1 races. Other major teams have withdrawn from relationships with tobacco companies. In April 2008, the Marlboro logo was displayed on the Ferrari for the last time.
Marlboro then replaced the logo with a variety of barcodes. Leading health officials called for a review of the barcode advertising.[4] The Ferrari team claims the barcode is part of the car design, not an advertising message.[5] The controversial barcode designed was recently removed by Ferrari for the start of the 2010Spanish Grand Prix.[6]
Marlboro also sponsored the Alfa Romeo Formula One team between 1980 and 1983.
Other racing series[changechange source]
Since their start in Formula One, Marlboro has also sponsored numerous teams and races.
Marlboro sponsorship in Champ Car (also known as 'CART' and 'IndyCar' at that time) dates back to 1986. The Penske cars in the Indy Racing League (IRL) currently run in Marlboro's distinctive red and white colors. In 2006, a Marlboro-sponsored car won the Indianapolis 500. For the 2007 season, Marlboro had ended their sponsorship of the Penske Cars. The Penske team will retain the color scheme. Where 'Marlboro Penske' appeared on the side of the cars, 'Team Penske' replaced it. Although Marlboro does not sponsor Team Penske, Philip Morris USA is still Team Penske's main sponsor.
Marlboro also sponsored the Australian Marlboro Holden Dealer Team from 1974 through to 1984. The Marlboro branding gave rise to some of Australia's most prominently recognizable race cars such as the L34 and A9X Torana, as well as the VK Group C 'Big Banger' Commodore.
In Motorcycling Grand Prix, Marlboro sponsored the Yamaha team in 500cc and 250cc class. Marlboro currently sponsors the DucatiMotoGP. As of the 2009 Grand Prix motorcycle racing season, they are only allowed to put the Marlboro brand the bikes in Qatar.
Marlboro also has a long history in rallying sponsorship, including with the factory World Rally Championship teams of Toyota, Mitsubishi, and Peugeot. Madura font free download. During the 2007 GP2 Series Season, ART Grand Prix was also sponsored by Marlboro.
Marlboro are generally credited as being among the most important of sponsors to the world of Formula 1 (and motor racing in general) in terms of the amount of financial backing given to various competitors. In mid-2006, special 'racing editions' of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used.
Marlboro Smooths
List of Marlboro brand varieties[changechange source]
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References[changechange source]
- ↑Wells, John (6 January 2010). 'John Wells's phonetic blog: Marlborough'.
- ↑'WHO - Tobacco Companies'(pdf). who.int. World Health Organization. p. 50. Retrieved 2010-07-31.
- ↑'THE MARLBORO MAN'. adage.com. Advertising Age Crain Communications, Inc. Retrieved 2010-07-31.
- ↑http://uk.eurosport.yahoo.com/29042010/58/ferrari-spotlight-subliminal-tobacco-ads.htmlEurosport Yahoo News, April 29, 2010
- ↑http://www.timesonline.co.uk/tol/sport/formula_1/article7111124.eceThe Times, April 29, 2010
- ↑'Ferrari removes bar code design from car - USATODAY.com'. usatoday30.usatoday.com.
Other websites[changechange source]
Wikimedia Commons has media related to Marlboro (cigarettes). |
Cigarettes
Market Share Information
- According to 2017 sales data, Marlboro is the most popular cigarette brand in the United States, with sales greater than the next seven leading competitors combined.1
- The three most heavily advertised brands—Marlboro, Newport, and Camel—continue to be the preferred brands of cigarettes smoked by young people.2
Brand | Market % |
---|---|
NOTE: Market share—or market percentage—is defined as the percentage of total sales in the United States. | |
Marlboro | 40% |
Newport | 14% |
Camel (filter only) | 8% |
Pall Mall Box | 7% |
Maverick | 2% |
Santa Fe | 2% |
Winston | 2% |
Kool | 2% |
Industry Marketing Practices
Tobacco industry marketing practices can influence the brands that certain groups prefer. For example:2
- The packaging and design of certain cigarette brands appeal to adolescents and young adults.
- Historically, menthol cigarettes have been targeted heavily toward certain racial/ethnic groups, especially African Americans.
- Among African American adult, adolescent, and young adult cigarette smokers, the most popular brands are all mentholated.
- Cigarettes with brand names containing words such as “thins” and “slims” have been manufactured to be longer and slimmer than traditional cigarettes to appeal directly to women—e.g., Virginia Slims and Capri brands.
Brand Characteristics
- Of all the cigarettes sold in the United States in 2016—3
- 99.7% were filtered
- 35.0% were mentholated brands
- Use of mentholated brands varies widely by race/ethnicity. The percentage of individuals aged 12 years or older who reported using mentholated brands in 2010 was:4
- 19.1%Black
- 3.6%Asian
- 7.8%Hispanic
- 6.5%White
- Before 2010, manufacturers were allowed to label cigarettes as “light” or “ultra light” if they delivered less than 15 mg of tar when measured by an automated smoking machine.5
- Such labeling allowed tobacco companies to deliberately misrepresent “light” cigarettes as being less harmful and an acceptable alternative to quitting smoking.6
- The 2009 Family Smoking Prevention and Tobacco Control Act, however, prohibits use of terms like “light,” “low,” and “mild” on tobacco product labels.7
Other Tobacco Products
Cigars
According to 2015 sales data, Swisher Little is the most popular brand of cigars in the United States, with sales substantially greater than any little cigar competitor and the leading large cigars and cigarillos competitors.8
Brand | Category | Market % |
---|---|---|
NOTE: Market share—or market percentage—is defined as the percentage of total sales in the United States. | ||
Swisher Little | Little cigars | 60% |
Swisher Sweets | Large cigars and cigarillos | 16% |
Black & Mild | Large cigars and cigarillos | 11% |
Garcia y Vega | Large cigars and cigarillos | 5% |
White Owl | Large cigars and cigarillos | 5% |
Smokeless Tobacco
The U.S. smokeless tobacco industry grew by 1.7% from 2010 to 2011, increasing its sales from 122.6 million pounds to 124.6 million pounds. The greatest growth occurred in the moist snuff category.9
Brand | Category | Market % |
---|---|---|
NOTE: Market share—or market percentage—is defined as the percentage of total sales in the United States. | ||
Levi Garrett Plug | Moist plug tobacco | 52% |
Day’s Work | Plug tobacco | 45% |
Red Man Plug | Moist plug tobacco | 36% |
Grizzly | Moist snuff and fine cut tobacco | 26% |
Copenhagen | Moist snuff and fine cut tobacco | 25% |
Garrett | Dry snuff | 24% |
Skoal | Moist snuff and fine cut tobacco | 24% |
Red Man | Loose leaf tobacco | 18% |
References
- Maxwell JC. The Maxwell Report: Year End & Fourth Quarter 2017 Cigarette Industry. Richmond (VA): John C. Maxwell, Jr., 2018 [cited 2018 Jul 26].
- U.S. Department of Health and Human Services. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2012 [accessed 2017 Nov 3].
- Federal Trade Commission. Federal Trade Commission Cigarette Report for 2016. pdf icon[PDF–589 KB]external icon Washington: Federal Trade Commission, 2018 [accessed 2018 Jul 26].
- Substance Abuse and Mental Health Services Administration.The NSDUH Report: Recent Trends in Menthol Cigarette Useexternal icon. Rockville (MD): Substance Abuse and Mental Health Services Administration, Office of Applied Studies, 2011 [accessed 2017 Nov 3].
- National Cancer Institute. Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotineexternal icon. Smoking and Tobacco Control Monograph 13. Bethesda (MD): U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute, 2001 [accessed 2017 Nov 3].
- U.S. Department of Health and Human Services.The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014 [accessed 2017 Nov 3].
- Food and Drug Administration. Tobacco Control Actexternal icon. Washington: U.S. Department of Health and Human Services, Food and Drug Administration 2015 [accessed 2017 Nov 3].
- Maxwell JC. The Maxwell Report: Cigar Industry in 2015. Richmond (VA): John C. Maxwell, Jr., 2016 [cited 2018 Jul 26].
- Maxwell JC. The Maxwell Report: The Smokeless Tobacco Industry in 2011. Richmond (VA): John C. Maxwell, Jr., 2012 [cited 2017 Nov 3].
For Further Information
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
E-mail: tobaccoinfo@cdc.gov
Phone: 1-800-CDC-INFO
Marlboro Cigarettes Types And Strengths
Media Inquiries: Contact CDC’s Office on Smoking and Health press line at 770-488-5493.